Step 5: Internet vs. Traditional Car Buying

In recent years, car dealerships have created a new pathway for car buyers, one which we strongly encourage you to use. You can either walk onto the car lot, in the traditional way buyers have done for years, or you can go through the "Internet department." The traditional way means you will deal with a car salesman and negotiate face to face in the dealership's sales office. If you choose the Internet department, you will remain at home as you communicate with the Internet manager by e-mail, fax and phone. The Internet route saves time and hassle and will also save you money.

Still, many people are drawn to the traditional way of car buying since they believe buying a car is just too big of a purchase to do remotely. If you go this route, you should test-drive your car salesman carefully before moving forward. Ask yourself if you feel comfortable dealing with them. Are they impatient and pushy? Or are they relaxed and open? If you asked them about a specific car's availability, did they respond to your needs? Or did they try to steer you toward another car simply because they have too many of that model in stock? Do they return your phone calls? Do they answer your questions in a straightforward manner? Or are they evasive and confusing?

By answering these questions you should have a sense of whether or not you want to buy from this salesperson. If you feel comfortable with the individual when researching by phone, and if the dealership does indeed have the car you're interested in, set up a time to test drive the car, preferably when the dealership will not be very busy, such as a weekday morning. Before heading to the car lot, review all your notes and make sure you bring your car-buying folder. Also bring your checkbook, registration and proof of insurance. Keep in mind that you're bringing these items so you'll be ready to buy a car if you get a fair deal. Don't feel obligated to purchase a car simply because you have all the necessary paperwork with you or because you test drove the car.