Step 7: Negotiating for your lowest price

alespeople are willing to discuss price over the phone — even by e-mail. The car salesman on the lot will try to get you in his office before he would get down to brass tacks and talk price.

It's quite possible that, in your calls to various Internet departments, the selling price of the car has already come up. Often Internet salespeople will volunteer the selling price of their car since they know this is the make-or-break factor in most buyers' decision making process. If the price they've quoted is at or below Edmunds.com's TMV, then you are already in the right range to buy the car. If you want to try to improve the deal, you have a few options.

Everyone has their own idea of what makes a good deal, but most people just want to know they got a fair price. Here, TMV will be your best guide. If you want to try for a rock-bottom price, start by getting bids from three local dealers. Follow this up by taking the lowest price, calling the two other dealerships and saying, "I've been offered this car at this price. If you beat it I'll buy it from you." They almost certainly will. However, keep in mind that you can't play this game forever. Eventually, they will give you a take-it-or-leave-it price. For more on getting the best price, read Negotiating 101.

Also, be warned that if you ask the dealer to cut his profit, he might try to take it back somewhere else. Remember, a good deal isn't just the lowest selling price. It's the lowest total out-the-door cost on a car that meets your needs. This means that to get a fair deal you have to be alert throughout the entire purchase process, even after you and the salesman agree on a price.